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Practical AI: Leveraging AI for Strategic Business Value

Conor Bronsdon
Conor BronsdonHead of Developer Awareness
Practical AI for Strategic Business Value
13 min readMarch 10 2025

Practical AI refers to leveraging artificial intelligence technologies that enhance decision-making, improve efficiency, and drive innovation across organizations. By delivering measurable benefits, streamlining workflows, and providing actionable insights without requiring extensive AI expertise, Practical AI empowers businesses to solve complex problems, optimize operations, and create new opportunities.

For example, predictive analytics in financial planning enable better forecasting and decision-making; AI-driven customer service tools enhance user experiences through efficient support; supply chain optimization systems improve logistics and operational efficiency;

AI-powered healthcare diagnostics enable early disease detection and personalized treatment plans; and AI-driven energy management systems optimize energy consumption in smart grids.

Specific implementations of Practical AI, such as Intuit's use of predictive analytics to provide actionable financial insights and Bell Canada's AI-powered contact center solutions enhancing customer interactions, are enabling businesses to improve processes and address complex problems effectively.

What is AI's Role in Business?

AI is important in today's companies, improving efficiency, supporting data-driven decisions, and encouraging innovation. By emphasizing the practical use of AI systems, businesses can ensure these technologies provide real value to users and meet organizational goals.

How to Use AI Strategically

To get the most from AI, businesses should align AI initiatives with their long-term organizational goals, such as market expansion or innovation. This strategic alignment ensures that AI projects contribute directly to the company's vision and objectives. By matching AI projects with their goals and the needs of users, businesses can maximize the impact of AI technologies.

AI can automate repetitive tasks, analyze large datasets, and help with better decision-making. By letting AI handle routine work, teams can focus on complex tasks, increasing productivity and promoting growth.

Additionally, aligning AI initiatives with strategic objectives enhances the potential for market expansion and drives innovation within the organization.

How AI Changes Business Operations

AI is changing how businesses operate in many industries by providing practical solutions that benefit users. For example:

  • Customer Support Automation: Companies use AI chatbots to offer efficient, 24/7 customer service, improving user satisfaction. Bell Canada, for instance, employs AI-powered contact center solutions to automate and personalize customer interactions, enhancing service efficiency and customer satisfaction.
  • Predictive Maintenance in Manufacturing: Manufacturers use AI to predict equipment failures before they occur, reducing downtime and maintenance costs. For example, Siemens utilizes AI for predictive maintenance of its industrial machinery.
  • Personalized Recommendations and Inventory Management: Retailers use AI to analyze customer behavior, providing tailored product suggestions that increase engagement and sales. AI-driven systems enable personalized shopping experiences by recommending products based on individual preferences. Additionally, AI optimizes inventory management by predicting demand patterns, reducing stockouts and overstock situations, thus cutting costs and improving customer satisfaction.
  • Healthcare Diagnostics: Healthcare providers employ AI to analyze medical images and patient data for early disease detection and personalized treatment plans. Companies like IBM Watson Health provide AI solutions that assist doctors in diagnosing and treating patients more effectively.
  • Energy Management: Energy companies use AI to optimize energy consumption and distribution. For instance, Google's DeepMind has helped reduce energy usage in data centers by optimizing cooling systems.

By concentrating on these practical AI applications, businesses can improve processes, enhance customer experiences, and stay ahead of competitors.

Types of AI Applications in Business

AI improves operations by helping with decision-making and personalizing customer experiences, highlighting the need to create AI systems that provide real value.

Enhancing Decision-Making

AI helps businesses make better decisions by quickly and accurately processing data, finding patterns and insights that people might miss. Key uses include:

  • Trend Analysis: AI uncovers trends from multiple data sources, aiding in strategic planning and agile responses to market changes.
  • Predictive Analytics: AI models forecast market demands and customer behaviors, enabling proactive strategies. For example, Intuit leverages AI-driven predictive analytics in financial planning to provide customers with actionable financial insights and better forecasting.
  • Data Consistency: AI ensures data reliability, providing a solid foundation for informed decision-making.

By evaluating these applications, businesses can keep improving AI's usefulness, leading to consistent, accurate decisions that enhance performance.

Personalizing Customer Experiences

AI improves customer satisfaction and loyalty by providing personalized interactions. It analyzes customer data to:

  • Recommend Products or Services and Enhance Shopping Experiences: Retail platforms like Amazon use AI to suggest products based on browsing history and purchase patterns, increasing user engagement and sales. AI also enhances the in-store experience through personalized promotions and product recommendations, leading to increased customer satisfaction.
  • Targeted Advertising: AI predicts interests to deliver relevant ads, improving marketing effectiveness.
  • AI Chatbots for Customer Service: Intelligent chatbots provide efficient support, addressing customer needs promptly. Companies like Bell Canada utilize AI-powered contact center solutions to automate and personalize customer interactions, improving service efficiency and customer satisfaction.
  • Personalized Messaging: AI tailors communication to individual preferences, strengthening customer relationships.

By assessing how well these efforts work, businesses can refine their approaches, ensuring AI systems keep meeting user needs and providing value.

Benefits of AI in Business

AI provides major benefits for businesses looking to improve operations and achieve clear results.

Improving Efficiency and Productivity

AI automation lets employees focus on important projects by taking over routine tasks. This reduces workloads and increases productivity and better use of resources.

  • Automation of Mundane Tasks: By automating activities like data entry and scheduling, AI improves production rates and operational efficiency.
  • Error Reduction: AI minimizes human error, enhancing the quality of products and services.
  • Continuous Operation: AI systems provide 24/7 service, reducing downtime and increasing availability to customers.

By tracking productivity metrics, businesses can assess the usefulness of AI implementations and make data-driven improvements.

Advancing Data Analysis and Insights

AI processes large amounts of data, offering real-time insights that guide strategic decisions and innovation.

  • Enhanced Decision-Making: AI analyzes trends and patterns, supporting better decisions and uncovering new opportunities.
  • Predictive Analytics: Anticipating market trends and customer behavior allows for optimized supply chains and cost reductions.
  • Personalized Experiences: Delivering tailored recommendations and messaging drives customer satisfaction and loyalty.
  • Problem Solving: AI solves complex problems, such as disease detection in healthcare, contributing to societal benefits.

By assessing the impact of these insights, businesses can fine-tune their AI strategies to increase ROI and user satisfaction.

How AI Enhances Decision-Making

AI changes decision-making by deeply analyzing large datasets, helping businesses understand complex information and assess risks better.

Interpreting Data with AI

AI excels at processing large volumes of data, identifying patterns and trends that traditional analysis might miss. This capability offers valuable insights into customer behavior, market movements, and operational performance.

For example, in financial planning, Intuit uses AI-driven predictive analytics to help users make better financial decisions by analyzing vast amounts of financial data. In healthcare, AI analyzes medical images and records, aiding in precise diagnoses and treatment plans. In the energy sector, companies like Shell use AI to interpret geological data for better oil and gas exploration decisions.

By continuously measuring the usefulness of these AI applications, organizations can improve

decision-making processes and outcomes.

Applying AI in Risk Assessment

AI enhances risk assessment by accurately and efficiently identifying potential risks.

In finance, AI detects fraudulent transactions by recognizing unusual patterns, safeguarding assets. It also assesses credit risks through comprehensive data analysis, enabling better lending decisions.

In cybersecurity, AI monitors network traffic to identify threats, allowing for prompt responses that mitigate risks.

By measuring and refining these AI systems, businesses can anticipate challenges and make proactive, informed decisions.

How AI Improves Efficiency and Productivity

AI improves efficiency and productivity in various industries by streamlining workflows and reducing human error, leading to major operational enhancements.

Streamlining Workflows and Operations

AI automates tasks, allowing teams to focus on strategic activities that drive value.

  • Manufacturing: AI-powered robots perform repetitive tasks, improving safety and reducing costs.
  • Customer Service: AI chatbots handle inquiries, freeing staff to address complex customer needs. Bell Canada's AI-powered contact center solutions are an example of using AI to automate and personalize customer interactions, enhancing efficiency.
  • Supply Chain Management: AI optimizes supply chains by predicting demand, adjusting operations accordingly, reducing costs, and improving delivery times. Companies implementing AI in their supply chain management have seen significant operational improvements.
  • Retail Operations: In retail, AI streamlines operations by managing inventory levels, automating checkout processes, and providing personalized shopping experiences. AI-driven inventory management systems forecast product demand, reducing overstock and stockouts, thereby cutting costs and improving customer satisfaction.
  • Data Analysis: AI swiftly processes large datasets, providing timely insights without manual effort.
  • Human Resources: AI streamlines recruitment by efficiently screening resumes.

By measuring the efficiency gains from these AI applications, businesses can adjust their strategies to enhance usefulness and ROI.

Reducing Human Error

AI performs tasks with high accuracy, minimizing mistakes and improving reliability.

  • Quality Control: In manufacturing, AI detects product defects, ensuring consistent quality.
  • Security: AI identifies fraudulent transactions in finance, enhancing trust and security.
  • Maintenance: Predictive analytics prevent equipment failures, reducing downtime.
  • IT Operations: AI enables predictive maintenance, ensuring smooth system performance.
  • Retail Pricing and Promotions: AI reduces errors in pricing and promotions in retail by automating these processes, ensuring accuracy across all channels.

Tracking error rates and system performance allows businesses to quantify the benefits of AI and refine its deployment for maximum effectiveness.

Cost Savings and ROI from AI Adoption

Adopting AI leads to significant cost savings and improved ROI by automating tasks and optimizing processes.

Achieving Cost Efficiency

AI reduces manual labor and minimizes errors, resulting in substantial cost reductions.

  • Operational Automation: AI chatbots and virtual assistants decrease support costs.
  • Manufacturing Efficiency: AI robotics increase productivity and reduce material waste.
  • Optimized Supply Chains: AI forecasting improves inventory management, reducing holding costs and improving delivery times.
  • Predictive Maintenance: Anticipating equipment failures minimizes repair expenses.
  • Retail Inventory Management: AI-driven demand forecasting in retail reduces excess inventory costs and prevents loss of sales due to stockouts.

Measuring these cost savings helps businesses assess the usefulness of AI initiatives and justify further investment.

Evaluating ROI in AI Projects

To evaluate the ROI of AI projects, it's essential to measure tangible outcomes and ensure strategic alignment.

  • Alignment with Strategic Objectives: Ensure AI initiatives align with long-term organizational goals, such as market expansion, innovation, or customer satisfaction.
  • Measuring Tangible Outcomes: Track key performance indicators (KPIs) like increased customer satisfaction, improved efficiency, revenue growth, and cost savings to quantify the impact of AI initiatives.
  • Cost-Benefit Analysis: Compare the costs of implementing AI solutions against the financial gains achieved through efficiencies and new opportunities.
  • Pilot Projects: Implement small-scale AI initiatives to demonstrate value before full-scale deployment.
  • Continuous Monitoring and Improvement: Regularly assess AI performance using feedback and metrics, making necessary adjustments to optimize results.
  • Reporting and Analysis: Analyze data collected from AI implementations to inform stakeholders about ROI and strategic benefits.

By systematically measuring these outcomes, businesses can make informed decisions about AI investments and ensure that they contribute positively to the company's objectives.

Challenges in Adopting AI

While AI offers significant benefits, businesses often face challenges when implementing AI solutions. Understanding and addressing these challenges with practical solutions is crucial for successful AI adoption.

Data Quality and Availability

The success of AI systems heavily depends on the quality and availability of data. Poor data management can hinder AI performance and lead to inaccurate insights.

  • Challenges:
    • Data Management Issues: Inconsistent, incomplete, or outdated data can compromise AI's effectiveness.
    • Data Silos: Disparate data sources across departments can limit AI's ability to analyze information holistically.
    • Data Security and Privacy: Ensuring that data is secure and complies with regulations adds complexity to AI projects.
  • Practical Solutions:
    • Implement Robust Data Management Practices: Establish data governance policies to maintain data quality and integrity.
    • Data Integration Strategies: Use data integration tools to break down silos and enable a unified view of data across the organization.
    • Invest in Data Cleaning and Preprocessing: Regularly audit and clean data to ensure accuracy for AI models.
    • Enhance Data Security: Adopt advanced security measures and comply with regulations like GDPR to protect sensitive information.

Businesses need to invest in robust data management practices to ensure high-quality data feeds into AI systems, enhancing reliability and outcomes.

Scalability

As organizations grow, their AI tools must be able to handle increasing amounts of data and complexity.

  • Challenges:
    • Handling Increased Data Loads: AI systems must process larger datasets without compromising performance.
    • Infrastructure Limitations: Insufficient computational resources can bottleneck AI operations.
    • Cost Management: Scaling AI solutions can incur significant costs if not managed properly.
  • Practical Solutions:
    • Adopt Cloud-Based AI Services: Utilize scalable cloud infrastructure to handle growing data and computational needs.
    • Modular AI Architectures: Design AI systems with scalability in mind, allowing components to be upgraded independently.
    • Optimize Algorithms: Improve efficiency of AI algorithms to reduce computational demands.
    • Budget Planning: Plan for scalability costs by forecasting expenses and demonstrating ROI.

Planning for scalability from the outset ensures that AI tools can grow with the organization, providing consistent value over time.

Workforce Readiness

A lack of AI-related skills among employees can impede the successful implementation of AI initiatives.

  • Challenges:
    • Skills Gap: Employees may lack the technical expertise needed to work effectively with AI technologies.
    • Resistance to Change: Staff might be hesitant to adopt new systems, affecting productivity.
    • Training and Upskilling Costs: Investing in employee education requires time and resources.
  • Practical Solutions:
    • Provide Training Programs: Offer workshops and courses to develop AI competencies within the workforce.
    • Promote a Culture of Innovation: Encourage openness to new technologies through leadership support.
    • Hire AI Specialists: Bring in experts to lead AI projects and mentor existing staff.
    • Collaborate with Educational Institutions: Partner with universities or training organizations to access talent and resources.

By providing training and fostering a culture of continuous learning, businesses can prepare their workforce to leverage AI effectively.

Integration with Legacy Systems

Integrating AI tools with existing IT infrastructure can be challenging.

  • Challenges:
    • Compatibility Issues: Legacy systems may not support seamless integration with modern AI solutions.
    • Data Integration: Combining new and old data sources requires careful planning and execution.
    • Operational Disruptions: Integration efforts might temporarily affect business operations.
  • Practical Solutions:
    • Assess Current Infrastructure: Evaluate existing systems to identify integration requirements.
    • Use Middleware Solutions: Implement middleware or APIs to enable communication between AI systems and legacy applications.
    • Plan Phased Integration: Gradually integrate AI technologies to minimize disruptions.
    • Update Legacy Systems: Where feasible, modernize outdated systems to improve compatibility.

Developing a clear integration strategy and utilizing middleware or APIs can help bridge the gap between AI tools and legacy systems, ensuring a smooth transition.

Applications Across Industries

AI changes various industries by improving efficiency, better decision-making, and delivering practical solutions for users.

Improving Diagnostics and Accelerating Drug Discovery in Healthcare

AI transforms healthcare by enhancing diagnostics and accelerating drug discovery.

  • Early Disease Detection: AI analyzes medical images to detect diseases at early stages, improving patient outcomes. For example, Google's DeepMind has developed AI algorithms that can identify eye diseases from retinal scans.
  • Personalized Medicine: AI considers genetic profiles to tailor treatments, increasing effectiveness. Companies like Tempus use AI to personalize cancer treatment plans based on patient data.
  • Drug Discovery: AI processes biological data to identify potential drug candidates faster. Pharmaceutical companies like Pfizer utilize AI to speed up drug discovery and development processes.

Measuring the impact on patient outcomes and treatment effectiveness highlights AI's usefulness in healthcare.

Enhancing Fraud Detection and Risk Assessment in Finance

AI enhances security and services in the financial sector

  • Fraud Detection: AI identifies fraudulent activities by analyzing transaction patterns using advanced algorithms. Banks like JPMorgan Chase use AI to detect and prevent fraudulent transactions.
  • Risk Assessment: AI evaluates financial risks more accurately by processing comprehensive data, aiding in investment decisions and regulatory compliance. Firms like BlackRock use AI for more precise risk management and investment strategies.

By quantifying reductions in fraud losses and improvements in risk management, financial institutions can assess AI's value.

Optimizing Quality Control and Predictive Maintenance in Manufacturing

AI improves manufacturing processes by enhancing quality control and maintenance.

  • Quality Assurance: AI detects defects in products, ensuring high standards.
  • Companies like General Electric use AI-powered visual inspection systems to maintain product quality.
  • Predictive Maintenance: AI predicts equipment failures, preventing production disruptions and reducing downtime and costs. Siemens employs AI for predictive maintenance in its industrial equipment.

Measuring reductions in waste and downtime demonstrates the usefulness of AI in manufacturing.

Transforming Customer Engagement and Inventory Management in Retail

AI revolutionizes the retail industry by enhancing customer experiences and optimizing operations.

  • Personalized Shopping Experiences: AI analyzes customer data to provide personalized product recommendations and offers, increasing customer engagement and loyalty. Retailers like Starbucks use AI to personalize promotions based on customer preferences and purchase history.
  • AI-Driven Inventory Management: AI forecasts product demand with high accuracy, allowing retailers to optimize stock levels, reduce excess inventory, and prevent stockouts. Companies like Walmart utilize AI to manage inventory across stores effectively.
  • Dynamic Pricing Strategies: AI algorithms adjust pricing in real-time based on demand, competition, and customer behavior, maximizing sales and profits.
  • Enhanced Customer Service: AI-powered chatbots and virtual assistants provide instant support, improving customer satisfaction and reducing service costs.

By implementing AI in these areas, retailers can increase efficiency, reduce operational costs, and deliver superior customer experiences. Measuring improvements in sales, customer retention, and inventory turnover highlights the practical benefits of AI in the retail sector.

Enhancing Operational Efficiency in Supply Chain Management

AI significantly improves operational efficiency in supply chain management by reducing costs and improving delivery times.

  • Demand Forecasting: AI models predict customer demand with high accuracy, allowing businesses to optimize inventory levels and reduce waste. Companies like Amazon use AI for precise demand forecasting.
  • Route Optimization: AI algorithms compute the most efficient delivery routes, cutting down on fuel consumption and delivery time. Logistics companies like DHL employ AI for route planning.
  • Supplier Management: AI helps in evaluating supplier performance and risks, ensuring reliable supply chain operations.

Companies implementing AI in their supply chain operations have witnessed significant improvements in operational efficiency and customer satisfaction.

How to Implement AI Successfully in Your Business

Implementing AI effectively requires strategic planning and an emphasis on measuring its real-world usefulness.

Integrating AI Systems

Successful AI integration involves:

  • Identifying Use Cases: Focus on areas where AI can deliver significant value.
  • Aligning with Business Goals: Ensure AI projects address key business objectives and user needs.
  • Strategic Value Alignment: Align AI initiatives with long-term organizational goals, such as market expansion, innovation, or customer engagement. This alignment ensures that AI projects contribute directly to the company's vision and deliver measurable benefits.
  • Employee Training: Equip teams with the skills to work alongside AI technologies.
  • Ethical Considerations: Establish frameworks for responsible AI use.
  • Governance Structures: Promote transparency and accountability in AI decision-making.

Using tools like Galileo's platform helps teams measure and optimize the usefulness of AI systems throughout integration.

Building a Data Infrastructure

A robust data infrastructure is essential for AI success:

  • Data Management: Implement systems for efficient data collection and storage.
  • Data Quality: Maintain consistent and accurate data for reliable AI outputs.
  • Data Security: Protect sensitive information with strong security measures.
  • Preparation for AI: Organize and preprocess data to train effective AI models.

By focusing on data readiness, businesses can enhance AI's usefulness and achieve better outcomes.

Continuous Improvement of AI Systems

Successful AI implementation is not a one-time effort but a continuous process of refinement and enhancement.

  • Regular Updates: Keep AI models up to date with the latest data and technological advancements to maintain their effectiveness.
  • Performance Monitoring: Continuously monitor AI systems using performance metrics to identify areas for improvement.
  • User Feedback Integration: Collect and integrate feedback from users to enhance the AI system's functionality and user experience.
  • Adaptation to Changing Needs: Modify AI systems to align with evolving business goals and market conditions.
  • Retraining Models: Regularly retrain AI models with new data to improve accuracy and relevance.
  • ROI Measurement: Regularly evaluate the return on investment of AI initiatives to ensure they continue to deliver value.

By embracing continuous improvement and measuring ROI, businesses can ensure that their AI systems remain effective, provide ongoing value, and adapt to new challenges and opportunities.

Actionable Strategies for Effective AI Implementation

Implementing AI technologies requires practical steps to ensure successful adoption and measurable results. Here are some actionable strategies:

  • Pilot Programs: Start with small-scale pilot projects to test AI's effectiveness and scalability within your organization. By focusing on specific use cases, you can assess performance, make adjustments, and build confidence before full-scale implementation.
  • Vendor Collaboration: Partner with AI providers who offer support and customization tailored to your specific business needs. Collaborating with experienced vendors can accelerate adoption, provide technical expertise, and ensure that the AI solutions align with your objectives.
  • Cross-Functional Teams: Form teams that include members from IT, operations, and business units to foster collaboration and ensure smooth AI integration. This approach promotes shared understanding, aligns goals across departments, and addresses potential challenges proactively.
  • Regular Metrics and ROI Evaluation: Continuously track the impact of AI implementations through measurable KPIs such as cost reduction, operational efficiency, and customer satisfaction. Regular evaluation helps in making data-driven decisions, optimizing AI performance, and demonstrating value to stakeholders.

By applying these strategies, businesses can navigate the complexities of AI adoption, maximize benefits, and achieve sustainable growth.

Is AI Worth It for Your Business?

Assessing AI's suitability involves evaluating its potential impact and ensuring it aligns with business goals and user needs.

Evaluating Potential Impact

Determine where AI can deliver the most value by:

  • Identifying Priority Areas: Focus on challenges where AI can make a significant difference.
  • Assessing Data Resources: Ensure you have the necessary data for effective AI deployment.
  • Starting with Pilot Projects: Test AI initiatives on a small scale to measure impact.

Using metrics to evaluate these projects helps in understanding the usefulness and guiding further investment.

Aligning AI with Long-Term Goals

For AI adoption to be truly worthwhile, it's important to ensure that AI initiatives are strategically aligned with your organization's long-term goals.

  • Strategic Planning: Incorporate AI projects into the broader organizational strategy to support objectives like market expansion, innovation, or customer engagement.
  • Stakeholder Involvement: Engage key stakeholders to ensure AI initiatives meet the needs of the business and its customers.
  • Measuring Strategic Impact: Evaluate how AI implementations contribute to achieving long-term goals, beyond immediate operational benefits.

By aligning AI initiatives with strategic objectives and measuring their impact, businesses can maximize the return on investment and drive sustainable growth.

Weighing Benefits Against Challenges

Balance AI's advantages with potential challenges:

  • Ethical Considerations: Address data privacy and ethical implications proactively.
  • Bias Mitigation: Implement strategies to minimize bias in AI models.
  • Workforce Impact: Plan for changes by upskilling employees.
  • Continuous Improvement: Commit to ongoing assessment and refinement of AI systems to sustain benefits.

By carefully measuring and addressing these factors, businesses can make informed decisions about AI adoption.

Harness AI for Business Growth

Adopting Practical AI helps businesses increase efficiency, improve decision-making, and stay competitive by focusing on technologies that provide measurable benefits without requiring extensive AI expertise.

By aligning AI initiatives with long-term organizational goals, measuring ROI, and continuously improving their AI systems, businesses can ensure that AI technologies deliver real value and contribute to sustained growth. Continuous improvement through regular updates and refinements based on feedback and performance metrics keeps AI systems effective and relevant.

Many teams find it hard to balance technical performance with user-focused design, but with the right tools, they can overcome this challenge. Galileo makes AI agent evaluation a whole lot easier. Try Galileo for yourself today!